Content is the foundation. If we don’t get this right, nothing else matters!
Awareness: I help decision makers learn about content, be inquisitive about it, and invest in content.
Know the Value of Content
With few exceptions, people have no idea what excellent internal sales and value-creation training content is or what it costs. I do because I continually assess it, audit it, research it, develop it, test it, train it, coach it, and sell it to clients who employ me to develop their Internal Sales Training.
Wanting to know the value of content is one reason businesses use my services.
1. Valuation of Content
Before investing or reinvesting in a sales program, hiring a sales trainer, etc. you might want to consider asking me to help you know considerably more about your potential investment.
2. Content Exercise
Instruct the people accountable for your Internal Sales Training Content to complete the Content Exercise below, then email a report and present the results live.
- Email me the report.
- Invite me to join this presentation.
- Record this presentation and allow me access.
I will assess the report, presentation, and feedback etc. then share my findings and recommendations with your business via report and presentation.
Start the Content Exercise Here
You may contact me for assistance.
• How did your business acquire the content for your IST Program?
• What are the reasons your business chose to invest in your current IST content?
• How do you verify the quality of your existing IST content or IST content you intend to purchase?
• What was the acquisition cost of your current IST content?
• How can you prove your IST content is contributing or not contributing to your business initiatives?
• What content is missing?
• How is your IST content valued by your sales professionals? Please share examples.
• How is the effectiveness of your IST content validated on real sales calls? Please share.
• Knowing the answers to the two questions above, what is the value of the content to your organization?
• Who in your organization made the last major update to your IST content?
What were the changes? Why were they made?
• What are the results of these changes? Please share.
• Who in your organization continually evolves your Internal Sales Training?
• Where do they get their content?
• How do you know for sure if this is the best content for your Internal Sales Training?
• How does this content compare to the IST content used in other organizations?
How do you know for sure? Are your responses based on opinions, numbers, or can you provide proof in the form of cause and effect?
Thank you for completing my Content Exercise.
When your business is ready to present your responses:
- Invite me to join this presentation.
- Record this presentation and provide me access.
I will assess the presentation, feedback etc. then share my findings and recommendations in writing. When your business has digested my findings, consider setting up a conference call with me.
My hourly fee ($53 CDN per hour) is for my assessment and recommendations. Not the conference call.
3. Internal Sales Training Assessment
How do you know if your business needs to fix, upgrade, or overhaul your Internal Sales Training?
Hire me to perform an Internal Sales Training Assessment.
My Internal Sales Training Assessment is a thorough and detailed assessment of its content, presentation, and usefulness. You will receive my Internal Sales Training Assessment Report, describing what is valuable, what is not valuable, and the reason(s) why for each. This service includes a walk-through of your assessment results.
My hourly fee ($53 CDN per hour) is for my assessment and recommendations. Not the walk-through.
Thank You
James
Custom-Built Internal Sales Training
Business Development